Established in 1998 in the city of Sderot in partnership with the Canadian company CNIJ Inc., from which it acquired its professional experience. The company specializes in: advertising products, ornaments, Judaica, fine metals (pewter and glassware), combinations of metals and glassware, gift products for holidays and for workers' committees.
Rafi: Born in 1956, grew up in Sderot, served in the Artillery Corps in management positions. Graduated in economics and business administration from Ben-Gurion University. In 1984, he returned to Sderot and served in a number of senior management positions in the municipality. He established the first economic unit in Sderot, managed the education department and served as the municipality's treasurer.
Albert Born in 1948, grew up in Sderot, served in the Israel Police and held a long line of senior command positions. After retiring, he went to the parent company in Canada, where he specialized in understanding all the production processes required to establish the factory in Sderot.