was a Canadian toy distributor and manufacturer. It was the oldest toy company in Canada
The company began in 1926 as an importer and distributor of dry goods and clothing, located in the home of Sam and Beatrice Irwin. The company later moved to a warehouse in the west end of Toronto and focused primarily on toys. Most of its profits came from distributing toys from other (usually American) companies. The business found success with the hula hoop, Slinky, Frisbee, and later in the century with the popular Star Wars action figures, Care Bears, and the Easy-Bike oven. It remained family-owned until 2001. The company had 350 employees in a downtown Toronto factory. 1972-1987