50 years of history The story of the KINDER™ brand begins in 1968 in the heart of a small Italian town called Alba. Michele Ferrero developed KINDER CHOCOLATE and added what would become a famous brand for the Ferrero company, which remained family-owned. The KINDER™ brand is the second largest chocolate brand in the world. Today sold in 170 countries, the KINDER™ brand offers a wide range of chocolate products from chocolate bars to surprise treats that delight parents and children alike.